A laptop on a desk showing the desktop of a windows operating system ready to set up Bing Webmaster Tools
Technical Tips

How to Set up Bing Webmaster Tools for your WordPress Blog

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Do you want to have access to tools that give you vital data for your website? Then, consider signing up to Bing Webmaster Tools. Below you can find detailed instructions with screenshots on how you can set up Bing Webmaster Tools for your WordPress Blog. Note that the steps would be similar for any kind of website.

Why do you need Bing Webmaster Tools?

Bing Webmaster Tools allows you to collect important information about the visits to your blog that are coming from Microsoft’s search engine Bing. Now you may that everybody is using Google and you don’t need to have that. However, in the US 30% of search online can take place in Bing. This can be a large number of visitors, especially if you are based in the US, so you don’t want to miss information about those searches and how to improve them.

Besides, Bing Webmaster Tools gives you access to other tools you can use to improve your SEO and your search presence in general. Complete with diagnostics and reporting tools, it makes a great free platform to have access to.

How to set up Bing Webmaster Tools?

It is very easy to set up Bing Webmaster Tools and below there are detailed steps with screenshots that you can follow.


  • Download the Insert Headers and Footers plugin to your WordPress blog.
  • Create a Microsoft account, if you don’t have one. Note that the account will not only give you access to this tool, but to many other tools and programs that Microsoft owns.

Part A: Getting started

STEP 1: Go to https://www.bing.com/webmasters/about.

STEP 2: Click “Get started” and log in to your Microsoft account.

STEP 3: Enter your site manually by writing your URL in the right-hand-side box and clicking “Add”.

Part B: Verify your website

STEP 4: Choose to verify your website by using an HTML Meta Tag.

STEP 5: Copy the HTML meta tag that was generated.

Access the Google Headers and Footers plugin from your WordPress dashboard

STEP 6: Open the WordPress Dashboard of your site and navigate to the Insert Header and Footers Plugin (you can find it inside the Settings tab in the toolbar on the left-hand side of the screen).

STEP 7: Paste the code you copied earlier under Scripts in the Header area.

STEP 8: Go back to your browser and click “Verify”.

STEP 9: By this stage, your website should have been verified. Click “Done”.

Make sure that you don’t have an under-construction page turned on from a third party as the meta tag may not be verified.


Great, you have now connected your blog to Bing’s Webmaster Tools. Now, it’s time to start familiarising yourself with the platform and start analysing the data provided to you.

We hope you could easily follow this guide, otherwise, let us know in the comments how we can improve.

If you are here because you are following the How to Start a Blog guide, click here to go to the next step of your blog creation journey.

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